Rhetoric: The Art of Persuasion by Arvatu & Aberdein

Rhetoric: The Art of Persuasion by Arvatu & Aberdein

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Paperback

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Rhetoric: The Art of Persuasion by Arvatu & Aberdein

What do you do when you use a metaphor? Or a simile or analogy? Can you tell the difference between a synecdoche and a metonymy? What are the secret tricks used every day by professional persuaders?

In this learned little volume, illustrated by Merrily Harpur, Adina Arvatu and Andrew Aberdein demonstrate the principles of Rhetoric via its key figures and devices, using copious examples to show how all human communication deploys the techniques of this ancient art. 

64 Pages

More Details
  • Brand:
    Wooden Books
  • Product Code:
    9781904263906
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